Creative Digital Media Production

Subject Intent: Why Creative Digital Media Production?

Media will allow learners to develop a wide range of creative, organisational and communication skills by practical creative projects from initial ideas generation, through the pre-production, production and post production phases using industry standard approaches.

Students will also gain a broader knowledge of the media industry and the roles and careers offered which is beneficial for progression to university courses or employment within the media sector. This course addresses the growing need for media professionals with varied skill sets within the Leeds City Region.

What will I study?

Media Representations: An external assessment in which you will analyse a variety of media products. You will explore how meanings are created, how representations are constructed and how audiences interact with products. As preparation for this exam, you will explore media areas such as film, television, magazines, advertising and video games.

Pre-Production Portfolio: You will produce professional planning materials which are required in the creative media industries for your major project.

Film Production or Magazine Production: You will choose to create your very own major production project, specialising in film or magazine.

Responding to a Commission: A task set by the exam board which will require you to plan and construct materials for a media production in timed conditions.

Creative Digital Media Production

Please note: Subject videos have been filmed from colleges across our Trust.

What are lessons like in this subject?

Lessons focus on the analysis of media texts and production techniques, understanding the way meaning is created. You will also develop the specialist creative skills necessary to create media products.

In Year 12, lessons will mainly focus on the analysis and exploration of existing media texts. Through a mixture of lesson materials, teacher delivery and independent work, you will learn how to deconstruct media texts and apply relevant theory. There will also be some opportunities to develop your creative production skills.

In Year 13, you will select to focus on either film production or magazine production, producing and planning a significant piece of creative work.

What our


In BTEC Media, you are able to let your creative juices flow in all aspects from unit 1 to the controlled assessment that you are creating a magazine or film production for. I really love this course.

Hafsah Ahmed, Kettlethorpe High SchoolSchool

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