Creative Digital Media Production

Subject Intent: Why Creative Digital Media Production?

Media will allow learners to develop a wide range of creative, organisational and communication skills by practical creative projects from initial ideas generation, through the pre-production, production and post production phases using industry standard approaches. Students will also gain a broader knowledge of the media industry and the roles and careers offered which is beneficial for progression to university courses or employment within the media sector. This course addresses the growing need for media professionals with varied skill sets within the Leeds City Region.

What will I study?

Responding to a commission: a task set by the exam board which will require you to plan and construct materials for a media production in timed conditions. Media Representations: an external typed assessment in which you will analyse a variety of media products. You will explore how meanings are created, how representations are constructed and how audiences interact with products. Pre-Production Portfolio: You will produce planning materials which are required in the creative media industries for your major project. Film Production or Magazine Production: You will choose to create your very own major production project, specialising in film or magazine.

Creative Digital Media Production

Please note: Subject videos have been filmed from colleges across our Trust.

What are lessons like in this subject?

BTEC Creative Digital Media Production lessons are focused on developing the specialist skills required to work in the creative media industries. In Year 12, you will learn how to respond to client briefs and produce a variety of short media productions, as well as developing your theoretical understanding of a variety of media products. In Year 13, you will choose to specialise in either film production or magazine journalism. This will lead you to producing a major production to showcase your skills. You will learn how to use industry-standard software such as Apple iMacs, Adobe Creative Suite (Photoshop, InDesign and Premiere Pro) and Final Cut Pro, as well as getting “hands on” with DSLR  cameras, sound and lighting equipment. In addition to the course, you will experience talks with media employers and higher education providers, and have the opportunity to go on trips to learn about the creative media industries.

What our


You are able to let your creative juices flow in all aspects from unit 1, the examines unit to the controlled assessment that you are creating a magazine or film production for. I love this course!

Hafsah Ahmed, Kettlethorpe High School

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